The Wizard of Oz
Garland was initially outfitted in a blonde wig for the part, but Freed and LeRoy decided against it shortly into filming. Her blue gingham dress was chosen for its blurring effect on her figure, which made her look younger.[29]
Shooting commenced on October 13, 1938, and was completed on March 16, 1939, with a final cost of more than US$2 million. With the conclusion of filming, MGM kept Garland busy with promotional tours and the shooting of Babes in Arms, directed by Busby Berkeley. She and Rooney were sent on a cross-country promotional tour, culminating in August 17 New York City premiere at the Capitol Theater, which included a five-show-a-day appearance schedule for the two stars.
The Wizard of Oz was a tremendous critical success, though its high budget and promotions costs of an estimated US$4 million (equivalent to $67.8 million in 2015), coupled with the lower revenue generated by children's tickets, meant that the film did not make a profit until it was rereleased in the 1940s. At the 1940 Academy Awards ceremony, Garland received an Academy Juvenile Award for her performances in 1939, including The Wizard of Oz and Babes in Arms. Following this recognition, she became one of MGM's most bankable stars.
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