On May 22, 1997, the USPS issued the first stamp in the Looney Tunes Series, honoring Bugs Bunny.
The
Bugs Bunny stamp was issued in conjunction with a campaign to launch
the USPS’s “Stampers” program. As the official mascot of Stampers, it
was hoped Bugs would help revive youth interest in the hobby of stamp
collecting.
When the Bugs Bunny stamp was announced, many were
unhappy about picturing an animated character on a stamp. They felt
Bugs was too commercial and honoring him would cheapen America’s stamp
program. One newspaper editor wrote that the stamp was “a new low in
commercializing and trivializing [the Postal Service’s] once high-minded
stamp program.” But a USPS official replied that Bugs was a “unique
part of American history.”
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Despite the controversy behind the stamp, the USPS issued the stamp anyway.
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