Update. As the self proclaimed watch dog I'm happy to make this report. On 6/17 I tracked 7 different items and their starting prices. On 6/18 they ran a 20% off sale, that was truly a honest sale. On 6/21 they ran a 25% off sale, and again it was off the original starting price. I think through my Blogs that I accomplished Apfelbaum from raising their prices before running a percent off sale. I now recommend buying at their 25% off sale.